Our Model.

Our Intentions

Our purpose as a standalone prop trading firm differs from the conventional industry model.

Our objective is for the firm itself to operate at zero net profit. Our founder, executives, and shareholders do not seek to extract profit from the prop trading operation.

Why This Model Exists

This firm is not intended to be a profit center. It is a chess move within a broader corporate strategy.

Our parent company’s primary objective is not prop trading, but rather the adoption, validation, and real-world deployment of our financial technology. This firm exists to prove concepts and attract users, not become a cash cow.

This strategy only works if traders are consistently satisfied, compensated, and protected. Trader trust is not optional, it is foundational. A reliable, real-world trading environment is the only credible testing ground for the institutional-grade financial technology we have under works.

For that reason, we have chosen to sacrifice 100% of potential prop firm revenue toward funding traders on fully A-booked, real-capital-backed accounts. This approach materially reduces the risk of structural collapse and aligns firm incentives with trader outcomes.

Over time, this user base also serves as the foundation for future expansion into brokerage and asset management services executed under the Aura brand.

How This Is Achieved

Any residual “profit” generated from evaluation sales (and trading fees), primarily driven by evaluation failure rates, is allocated as follows:

Necessary operational expenses required to maintain firm continuity
Minimal, sustainability-based compensation for staff
100% of remaining funds allocated to the trader compensation pool

This compensation pool is used exclusively to:

Fund traders who have passed evaluations and are awaiting account issuance (priority)
Support trader account upgrades when margin availability permits
Brand awareness (giveaways, competitions, campaigns)

Prop Firms

This “fund every trader” approach is less about complexity and more about staying disciplined. Many firms could implement it, but do not, because it is not immediately profitable. While this model does not optimize for short-term returns, it is structurally aligned with our long-term objectives.

While our current operations will run at break-even to ensure complete alignment with our users, we are actively developing mechanisms to introduce healthy margins without reintroducing the "firm vs. trader" conflicts typical of the industry.

Once finalized and proven, we will offer our technology services and blockchain infrastructure to other firms for no upfront costs. By providing the tools to replicate our trader-first framework profitably, we aim to scale our infrastructure, prove future tech, and set a new global standard for transparent trader funding; by incentivizing start up firms to follow our steps.

How We A-Book Trades

A-book execution is supported by capital reserves maintained across multiple margin accounts. These reserves are primarily funded through failed evaluation fees, which function as the first-loss buffer and absorb losses before any external capital is required.

As a future risk-management safeguard, we may introduce structured first-loss programs under proper regulation to external investors looking to participate. This capital would be deployed only to support elevated margin requirements and ensure uninterrupted liquidity provider relationships during periods of exceptional trading volume from our funded traders.

In this structure, failed evaluation capital would remain the first-loss layer, preserving margin integrity and enabling continuous A-book execution without exposing traders to systemic funding risk, or investors to loss of capital from trading activity.